Netflix Clickbait

Netflix’s “Clickbait” is a clever mind teaser

The storytelling, sequencing of the episodes and the plot twists make the Netflix’s, “Clickbait,” truly enjoyable.

Nick Brewer (Adrian Grenier), a family man with an otherwise perfect bi-racial family, is abducted on his way to work. His family learns of the abduction through a video posted on a social network called Leakd. Interestingly, the abductors do not ask for a ransom but Nick’s life hangs in the balance so long as the video does not reach 5 million views. The big question is if the public is sensible and sensitive enough not to share the video in order not to increase the video views.

Meanwhile Nick’s manic sister, Pia (Zoe Kazan), is unrelenting in her efforts to find her brother. She is haunted by an argument they had on the night before Nick’s abduction and cannot bear for him to die without having made piece. Thanks to her geeky friend, Pia is able to supply the police valuable clues for the investigation. Everyone needs a sister like Pia who totally believes in them. Pia’s faith in her brother also encourages Nick’s son Ethan (Cameron Angels) to do his own ground work which revealed the final clue that led the abductors.

The plot is nothing new but situating it within the context of a digital world made all the difference for Netflix’s “Clickbait”. It shows that social media can be both a problem and a threat. Each episode is focussed on one character in the series, and virtually every episode has a plot twist. Yet, the twists and turns do not make the story tiresome because they are carefully woven into one another. What’s more, the end of the story is totally unexpected. One big lesson from the series is to remember not to pass judgment too quickly. You also learn that lonely can cause people to do stupid things.

“Clickbait has been streaming on Netflix since 25 August, and you should totally stream all eight episodes!

https://www.youtube.com/watch?v=QwVLObz0MGs
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About the author

A lover of the arts who sees film and television through the eyes of the Nigerian viewer.